A new menswear company was about to step into the limelight. Their brand was all about daring and hunger, ideas that are not commonly associated with “apprentice,” but are vital to being one.
This is a collection of some of my favorite logos I was able to create over the years. I believe a strong logo reads well in black and white at a small size as shown here.
BLU e-cigs was in need of a repositioning of their brand. Above are three concept territories for their logo. With only three letters this logo was quite the challenge.