One of my favorite part of being an Art Director is taking my vision from concept and storyboards to being on set to finally putting it all together in the edit suit.
In it's second year after launching we aimed to shift messaging gears—taking more time to celebrate the fun and playful driving experience the Slingshot gives the consumer. Concepted as a game of cat and mouse between three Slingshots set in the street of downtown Los Angeles.
This project captures two pro backcountry athletes and lifelong friends, snowboarder Travis Rice and Polaris snowmobiler Dan Adams, as they go on the ultimate reunion ride. When given a couple of 2016 AXYS Pro RMKs, the two were ready for some serious backcountry action accessible only by sled.
The Integer Group is a global promotional, retail, and shopper marketing agency. This video was used as a new business tool to engage potential clients and show them what separates Integer from other agencies.
For 2013 Victory Motorcycles had a whole new line up including cruisers, baggers and touring bikes. Victory is a young brand going up against old giants in the industry. They wanted to convey their points of difference. Reliability, handling, performance, storage and comfort are the area’s Victory has their competition beat keeping their brand promise true. Ride one and you’ll own one.
Playing off their tagline (ride one and you'll own one) Victory issues a challenge to all riders. They were so confident in their bikes they created the only motorcycle guarantee in the world. If you didn't like your new 2013 Victory you could bring it back!